Multi-award-winning developers Raimon Land have unveiled a bold new five-year expansion plan which means they will build and market properties to appeal to a wider range of budgets.
At a press conference at the end of last month Raimon announced the launch of their new lower-cost residential brand – UNIXX.
And Pattaya, or more precisely, Pratumnak, is the place they have chosen to launch it.
Unixx South Pattaya, will be a 1,207 unit condominium built on seven rai of freehold land. It will be the company’s fourth and largest project in the city.
Raimon already have several successful developments in the city at Northshore, Northpoint and Zire Wongamat.
In response to market research units in Unixx South Pattaya will be generally smaller than those on offer at the other three. But Raimon’s quality and attention to detail will still be very much in evidence.
Unixx South Pattaya will be on Pratumnak Road, just steps away from the King Rama IX Royal Park.
It is designed by HB Design, the architectural firm responsible for super luxury projects such as Northpoint and The River in Bangkok.
Unixx South Pattaya will feature Raimon Land’s distinctive modern design and quality finishing within a more compact, set-up.
Apartment layouts will include studios, one-and two-bedrooms, with sizes ranging from 22 to 62 sqm.
All units will enjoy spectacular views over the Gulf of Thailand, Pattaya or Jomtien.

Resort-like facilities
One of the key features will be the resort-like facilities and amenities offering owners and their families a relaxing escape from the hustle and bustle of city life.
With plentiful and thoughtfully designed amenities spread over four rai of lush gardens and tropical vegetation, the offerings include multiple swimming pools, sports and recreational facilities, children’s playground, secluded outdoor barbecue areas and meditation pavilions for the exclusive use of condominium owners.
“As for all our projects, UNIXX was conceived by a highly skilled team, including some of Thailand’s largest financial institutions, local and international architects, top-end contractors and engineers and of course Raimon Land’s trademark attention-to-detail savoir-faire,” said Hubert Viriot, Raimon Land’s chief executive officer.
“The objective was to extend the reach of our company’s core values to a broader group of customers, in particular the younger generation looking for quality, style and convenience but also healthy investment returns.”
In a press release Raimon note that South Pattaya is experiencing a surge in demand for smaller-sized condominiums from local and foreign buyers. Recent company research shows that within the past 12 months, 14 new projects have been launched in central and South Pattaya, totalling 2,837 units at an average price of Bt 68,000 per sqm. At the same time, market research shows that there is even greater demand for one-bedroom-sized units priced below Bt3m.

Perfect position
The release continues: “With an ideal location in the heart of Pratumnak and price starting at Bt40,000 per square metre, Unixx South Pattaya is perfectly positioned to capture this market.”
Demand is driven by first home buyers living and working full-time in Pattaya as well as second home buyers, Raimon say. The latter includes weekend getaway home buyers from Bangkok and neighbouring areas as well as executives living in Bangkok but working part-time in Chonburi region.
Mr Viriot added: “Given our experience in Pattaya over the past seven years and the recent successes of Northpoint and Zire Wongamat, it was only natural to launch UNIXX in Pattaya. The market is very strong and, with Unixx South Pattaya unit prices starting just under Bt1m, never before has quality been so affordable.”

Bangkok next?
As part of its five-year expansion plan, Raimon Land intends to develop a number of new projects under the UNIXX brand along with its other brands – Zire beachfront condominium and Lofts boutique urban living. Potential locations will be both resort and urban; although the next likely step will be Bangkok, where Raimon Land operates several high-end developments.
“We see vast expansion opportunities for the UNIXX brand in Thailand and have no doubt it will be a key contributor to our growth going forward,” concluded Mr Viriot.

Open for sales
Unixx South Pattaya will officially open for sales at the Hilton Pattaya Hotel on December 10-11 and at the Renaissance Bangkok Hotel on December 17-18.
Construction of the Bt2.95bn project is scheduled to begin in the third quarter of 2012 with an expected completion towards the end of 2014. It has already received its EIA permit and is financed by Thanachart Bank.
Interested parties can register for a buyer guide and a queue number to attend the launch events by calling 026519600, going online at www.unixxcondo.com, or by stopping off at the temporary sales office on Pratumnak Road.
For more information visit www.raimonland.com. Ω